Nissan Italia

Installation of shelters for the display of the “New Micra” at Italian Nissan dealerships and
temporary installation for the communication of the birth of the new car in the main Italian cities (Naples | Rome | Florence | Venice). The proposed project is minimal: working on the image of the car in “plan and section” (as happens in architecture), so the plan was used as a repeated footprint (adhesive) to follow and direct passers-by; the section (made in various colors, in fluorescent perspex), instead, emerges like a “flower” from the metropolitan flowerbeds of public villas, arousing surprise and curiosity towards the small car: the gesture of picking up the new “flower” that has sprouted and stealing it is deliberately provocative!

exhibit design: Nicola Auciello
shelters design: Nicola Auciello with Neri Targetti Poulsen Group [technical office]
photo Eur (Rome): Daniele Frediani and Alessandro Palmacci